Dog Divas and the Pet Industry
Even with a declining economy, there is one place many Americans are not willing to make a cut – their pets. As other industries go down, the pet industry has remained remarkably resilient. Last year, Americans reportedly spent $55 billion on their fury companions. Wonder where all this money is going? Although veterinary services saw a 7% increase in the last year, this was not the only place of growth. Rather, dogs and cats are being treated to trendy human-like luxury items such as gourmet and organic meals, stylish clothes, eco styling products, and even pet exercise equipment.
The Global Pet Expo held in Orange County revealed just how far pet owners will go to pamper their pets. Many of the pet food vendors were even seen nibbling on the food themselves in order to emphasize its great taste and nutrition. With food like pan-seared duck and black-and-white quinoa on the menu, can you blame them? Although not all animal owners are indulging their pets in 5-star cuisine, the importance of providing a healthy diet is extending beyond your family’s plates and into the doggy dish. “Pet owners aren’t just looking to provide a home for their pets,” says Bob Vetere, president of the American Pet Products Association. “They are investing in their pets’ quality of life.”
How can you spoil your pet? Here are a few products that are sure to enhance your dog’s diva rating:
- Bottles of Pet Pop of Australia’s vitamin-infused mountain spring water for dogs
- Israeli dog shampoo with Dead Sea minerals
- Sniff Pet Candles made of 100% organic products to promote your dog’s health and well-being
- The Honest Kitchen’s fair-trade quinoa from Bolivia and wild, line-caught Icelandic haddock
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